Summary: Introduction to Marketing Concepts introduces students to key marketing principles that drive consumer engagement and brand strategy. The event covers the marketing mix (product, price, place, and promotion), consumer behavior, market segmentation, branding, and advertising strategies. Participants must also understand concepts related to digital marketing, sales promotions, and the role of social media in today’s marketing landscape. The objective test emphasizes how businesses use marketing strategies to gain a competitive advantage.

Business Emphasis: Knowledge of marketing concepts is critical for careers in advertising, brand management, and sales. This event equips students with the skills to analyze consumer needs, develop effective marketing campaigns, and understand the dynamics of a rapidly changing marketplace. Proficiency in marketing principles is essential for business growth, as it drives product development, customer retention, and brand loyalty.

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