Introduction to Social Media Strategy: In the Introduction to Social Media Strategy event, participants develop a marketing strategy using a social media platform to target a specific audience. The strategy should go beyond community management to include unique content creation, SEO optimization, and efficient content distribution. The presentation must cover research, platform selection, messaging, engagement strategy, and campaign metrics, and should include an appealing, well-formulated campaign design that drives a clear call to action. Competitors are expected to cite quality sources to substantiate their strategies.