Summary: The Marketing event focuses on the strategies and techniques used to promote products and services effectively. The test covers market research, consumer behavior, branding, digital marketing, and sales tactics. Participants must understand how to create marketing plans, analyze market trends, and develop promotional campaigns that drive sales. The event also addresses the role of ethics in marketing and the impact of cultural differences on global marketing strategies.

Business Emphasis: Marketing is at the core of business growth and customer engagement. This event equips students with the skills needed for careers in advertising, brand management, and sales. Competitors learn to think strategically about consumer needs, use data to inform marketing decisions, and create campaigns that align with business objectives. A strong understanding of marketing principles helps businesses attract and retain customers, boost brand awareness, and increase profitability.

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