Social Media Strategies: In the Social Media Strategies event, participants create a marketing strategy utilizing multiple social media platforms to effectively target a specific audience. Beyond community management, competitors are evaluated on their ability to produce unique, optimized content, make use of existing assets, and strategically distribute content across various platforms within a budget. The presentation should include insight into platform choice, messaging, and engagement strategy, along with planned metrics to measure campaign success. The campaign’s creativity, clarity, and call-to-action are crucial, and all facts and data should come from credible sources.