Summary: The Sports & Entertainment Management event examines the unique challenges of managing businesses in the sports and entertainment industries. Topics include event marketing, sponsorship, venue management, and financial planning. Participants must understand how to engage fans, negotiate contracts, and develop promotional strategies. The event also explores the role of media, ticket pricing, and merchandising in driving revenue.

Business Emphasis: Sports and entertainment are dynamic sectors that require innovative management strategies. This event prepares students for careers in sports marketing, event management, and entertainment business operations. Competitors learn how to create memorable experiences for fans, manage high-profile events, and maximize revenue streams, all while navigating the unique demands of these fast-paced industries.

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